What Services can we offer? Mystery Shopping/Auditing- The retail sector remains intensely competitive and the demand for Mystery Shopping and Auditing is now greater than ever. To succeed, today’s modern retailer has to place primary focus on the experience of its customers. We can help build sales performance, increase customer satisfaction and accelerate staff development. It all adds up to increased profits. Mystery Shopping checks your standards of service are being delivered by your staff. Programs of visits achieve this on a regular and objective basis. Paper based Mystery Shopping is the most common form of evaluation. A paper-based report is completed and results are provided to the client in a delivery format of their choice. Auditing not only allows you to obtain information on your products availability but also allows you to obtain information on competitor products. Auditing can ensure that your best selling items are constantly in stock and on the shelves, we can also provide stock inventories, cyclical audit checking against promotional plans and pre & post product launch audits. Video Mystery Shopping- Video Mystery Shopping is a powerful way of experiencing the reality of the service being delivered to your customers. Our assessors visit your outlet as a customer. Their experience is captured via the latest hidden video recording equipment. All our covert camera equipment is digital, which ensures not only the highest quality of picture but also clear sound quality. As a training aid Video Mystery Shopping is invaluable in allowing you to see both good and bad ways of doing things. It provides unbiased and objective third-party feedback and allows the client to monitor body language, tone of voice and other subtleties. Results are provided on DVD as required. Telephone Test Calls- Calls are made by field based Associate Consultants phoning from home. This method carries the capacity to check issue of purchases, brochures or information direct to the customer. In this method a member of our team, posing as a real customer – can assess the efficiency, knowledge and professionalism of staff responsible for dealing with customers and clients on the telephone. Reporting is in line with EMBS’s general approach; compact and condensed yet fully informative. In addition, calls can be digitally recorded and results supplied on CD. Merchandising- If you’re looking to drive sales levels, distribution and brand awareness on an in-store basis and need to ensure your product stands out from competitors, then merchandising is likely to be the activity for you. Merchandising is ideal during seasonally sensitive or promotional periods and is renowned for providing an extremely high return on investment.
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